Product Placement

Product placement – Waynes world

http://www.youtube.com/watch?v=lIo61VyRyRo

 

Morgan Spurlock:

The greatest TED Talk ever sold

http://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold

 

The Greatest Movie Ever Sold – Official Trailer [HD]

https://www.youtube.com/watch?v=T4Ng2P3zxfM

 

Presenting a product: You have a product that you are eager to sell. Give a three-minute presentation and try to persuade your audience that your product is absolutely essential to their lives.

 

 

5 Tainted Truth

Tainted Truth – Statistics and surveys

A

Combine the synonyms.

  1. challenge a)       common
  2. sacred b)      dirty
  3. tainted c) holy
  4. despite d)      important
  5. frequent e)       in spite of
  6. mere f) only
  7. rate g)       question
  8. significant h)      value

 

B

Translate the words into English.

  1. forskning ______________________________________
  2. undersökning, ______________________________________

kartläggning

  1. ny, färsk ______________________________________

 

C

Translate the words into Swedish.

  1. promotion ______________________________________
  2. appliance ______________________________________
  3. predictably ______________________________________

 

Tainted Truth – Big companies create lifestyles + Fighting _advertising

Combine words 1–7 with explanations a–g.

  1. consumer a) describing someone who does things well and thoroughly
  2. convince b)  to organize people in a trade union
  3. cancellation c) the action of stopping something
  4. conscientious d)  a person who buys goods
  5. fuel e) to cause somebody to believe something
  6. prominent f) to support or to increase the intensity of something
  7. unionize g) distinguished or important

 

 

Text check-up

  1. How can statistics and surveys be used in advertising?

_______________________________________________________________                        _______________________________________________________________

_______________________________________________________________                        _______________________________________________________________

 

  1. How do big companies create life styles? _______________________________________________________________            _______________________________________________________________

_______________________________________________________________                        _______________________________________________________________

 

  1. What do movements like Attac, Reclaim the Streets and No Logo want?

_______________________________________________________________                        _______________________________________________________________

_______________________________________________________________                        _______________________________________________________________

 

Product Placement

A

Rearrange the letters, write the words and combine them with the Swedish translations.

  1. UTENPIQME ______________________   ______________________
  2. ZEGALLIED ______________________   ______________________
  3. HANCEEN ______________________   ______________________
  4. ESUREPOX ______________________   ______________________
  5. BISTALSUANT ______________________   ______________________
  6. PEBLEXDANE ______________________   ______________________

 

  1. a) betydande
  2. b) exponering
  3. c) höja, öka
  4. d) laglig
  5. e) som kan förbrukas
  6. f) utrustning

 

B

Answer the questions.

  1. What can be attached with a cord?

_______________________________________________________________

_______________________________________________________________

 

  1. Where can you find minors?

_______________________________________________________________

_______________________________________________________________

 

  1. What can you predict?

_______________________________________________________________

_______________________________________________________________

 

  1. When is it wise to be cautious?

_______________________________________________________________

_______________________________________________________________

 

C

Fill in the blank with the translation of the Swedish word in brackets.

  1. I have told you _______________________ (oräkneliga) times that you must stop smoking!
  2. The country’s mines have proved a great _____________________ (tillgång).
  3. The various companies _______________________ (skaffar) goods to the film makers.
  4. Alcoholic _______________________ (drycker) are served in the bar.
  5. The star isn’t _______________________ (synlig) to the naked eye.

 

D

Which are the two correct alternatives?

  1. Something on your breakfast table on a very sunny day
  2. a) cereal
  3. b) objection
  4. c) skyrocket
  5. d) shades

 

  1. Good at introducing new ideas and talking a lot about them
  2. a) instant
  3. b) alien
  4. c) verbal
  5. d) innovative

Text check-up

  1. Give some examples of product placement.

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

 

  1. What is the result of product placement?

_______________________________________________________________

_______________________________________________________________

The Road to Successful Advertisements

A

Explain each word in English. Write a synonym or a sentence to show that you understand the word.

  1. commercial

_______________________________________________________________

  1. discount

_______________________________________________________________

  1. gender

_______________________________________________________________

  1. persuasion

_______________________________________________________________

  1. purchase

_______________________________________________________________

  1. quiz

_______________________________________________________________

  1. urgency

_______________________________________________________________

B

Fill in the correct form of the word in brackets. You might have to change a verb or an adjective into a noun or vice versa.

  1. The idea of working in business has never ______________________ (appealingly) to me.
  2. He gave me his personal ____________________ (assure) that everything was OK.
  3. This school gives you the _____________________ (beneficial) of a good education.
  4. The music ____________________ (evocation) a lot of sad memories in his mind.
C

Answer the questions.

  1. What is the antonym/opposite of inferior?

_______________________________________________________________

  1. What are the corresponding verbs of the following nouns?
  2. a) reinforcement ________________________
  3. b) seduction ________________________
  4. c) omission ________________________

 

Text check-up

  1. What are the five Ws?

_______________________________________________________________

_______________________________________________________________

 

  1. What is AIDA?

_______________________________________________________________

_______________________________________________________________

 

  1. What different types of advertisements are there?

_______________________________________________________________

_______________________________________________________________

 

Uncommon Sense

Finish these explanations.

  1. A badge is a small piece of metal that …

_______________________________________________________________

 

  1. You use an iron when your …

_______________________________________________________________

 

  1. Danger was lurking behind …

_______________________________________________________________

 

  1. A poisonous plant should …

_______________________________________________________________

 

  1. He wrote his signature on the reverse …

_______________________________________________________________

 

  1. I took a trolley and started …

_______________________________________________________________

 

  1. This film is totally unsuitable for …

_______________________________________________________________
 

Speaking and Writing

 

 

Speaking

Choose one of the following speaking assignments.

  1. Presenting a product: You have a product that you are eager to sell. Give a three-minute presentation and try to persuade your audience that your product is absolutely essential to their lives.

 

  1. VW: Look at the VW ad on page 123 and think about the five Ws and AIDA. Is the VW ad a successful one? Why/why not?

 

 

Writing

Choose one of the following writing assignments.

  1. My favourite film/TV show/soap: Which is your favourite film, TV-show or soap opera? What is it about? Who are the actors? What are the qualities you like so much about it?

 

  1. My company: You are going to start a company. Describe your business idea and how you are going to make it come true.

 

 

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